1.
←----------------------------------------------------|-----------------------------x---------------------------->
Strongly Totally neutral Strongly
2.
←----x------------------------------------------------|--------------------------------------------------------->
Strongly Totally neutral Strongly
3.
___x___ My public argument etablishes an original pro position on an issue of debate.
_______ My public argument establishes an original con position on an issue of debate.
_______ My public argument clarifies the causes for a problem that is being debated.
_______ My public argument prooposes a solution for a problem that is being debated.
_______ My public argument positively evaluate a specific solution or policy under debate (and clearly identifies the idea I'm supporting).
_______ My public argument openly refutes a specific solution or policy under debate (and clearly identifies the idea I'm refuting).
4.
My argument is more than just a simple restatement of the facts I've gathered on my topic. My argument introduces the topic in a uniquely casual way, with a great amount of passion and emotion attached, therefore providing a different outlook/perspective on the information I used.
5.
Ethical or credibility-establishing appeals
_____ Telling personal stories that establish a credible point-of-view
__x__ Referring to credible sources (established journalism, credentialed experts, etc.)
_____ Employing carefully chosen key words or phrases that demonstrate you are credible (proper terminology, strong but clear vocabulary, etc.)
__x__ Adopting a tone that is inviting and trustworthy rather than distancing or alienating
__x__ Arranging visual elements properly (not employing watermarked images, cropping images carefully, avoiding sloppy presentation)
_____ Establishing your own public image in an inviting way (using an appropriate images of yourself, if you appear on camera dressing in a warm or friendly or professional manner, appearing against a background that’s welcoming or credibility-establishing)
_____ Sharing any personal expertise you may possess about the subject (your identity as a student in your discipline affords you some authority here)
__x__ Openly acknowledging counterarguments and refuting them intelligently
_____ Appealing openly to the values and beliefs shared by the audience (remember that the website/platform/YouTube channel your argument is designed for helps determine the kind of audience who will encounter your piece)
_____ Other:
Emotional appeals
_____ Telling personal stories that create an appropriate emotional impact for the debate
__x__ Telling emotionally compelling narratives drawn from history and/or the current culture
__x__ Employing the repetition of key words or phrases that create an appropriate emotional impact
__x__ Employing an appropriate level of formality for the subject matter (through appearance, formatting, style of language, etc.)
__x__ Appropriate use of humor for subject matter, platform/website, audience
__x__ Use of “shocking” statistics in order to underline a specific point
__x__ Use of imagery to create an appropriate emotional impact for the debate
_____ Employing an attractive color palette that sets an appropriate emotional tone (no clashing or ‘ugly’ colors, no overuse of too many variant colors, etc.)
_____ Use of music to create an appropriate emotional impact for the debate
_____ Use of sound effects to create an appropriate emotional impact for the debate
__x__ Employing an engaging and appropriate tone of voice for the debate
_____ Other:
Logical or rational appeals
__x__ Using historical records from credible sources in order to establish precedents, trends, or patterns
__x__ Using statistics from credible sources in order to establish precedents, trends, or patterns
_____ Using interviews from stakeholders that help affirm your stance or position
__x__ Using expert opinions that help affirm your stance or position
__x__ Effective organization of elements, images, text, etc.
__x__ Clear transitions between different sections of the argument (by using title cards, interstitial music, voiceover, etc.)
_____ Crafted sequencing of images/text/content in order to make linear arguments
__x__ Intentional emphasis on specific images/text/content in order to strengthen argument
_____ Careful design of size/color relationships between objects to effectively direct the viewer’s attention/gaze (for visual arguments)
_____ Other: